Pure Paws Amplify Shampoo, 473 ml - Thickens the coat and adds density and volume

Thickens the coat and adds density and volume. Penetrates the hair shaft to moisturize dry hair. Helps to prevent split ends.Rice Proteins penetrate and build hair shafts due to differing molecular weights. Wheat Proteins contains both proteins and amino acids.
The amino acids are readily absorbed by skin and hair, while the proteins coat the outer hair shaft keeping the amino acids in place.
Panthenol penetrates the hair shaft to moisturize dry hair. It helps prevent split ends and smooth the cuticle.
Vitamin B12 helps prevent split ends and restores natural thickness to the hair shaft.
Recommended for breeds with harsh coats, curly coats, textured coats, and wire coats. This shampoo has a unique blend of proteins that thickens the coat and adds density and volume to each hair shaft while gently cleansing. What the proteins do is attach themselves to the individual strands of coat increasing the diameter of each hair shaft adding a full, rich, and denser look to the coat. The proteins strengthen damaged hair by connecting and sealing broken protein bonds. Hair is restructured at the molecular level, leaving it stronger and smoother.
To obtain maximum results from this shampoo we do recommend leaving the product on the coat for 2-3min to give the proteins ample time to adhere themselves to the hair shafts.

NOTE: This product is not recommended for drop coated breeds. Different coats shed at different intervals and breeds that have extremely long shedding intervals like the Yorkie, Maltese, and Shih Tzu will not get any true benefit from this product. Since the proteins will build up on the shafts over a period of time the weight will become too much for some coats and cause breakage. Occasional use is ok.